Case studies

Selected work across products, platforms and industries

Blending design, technology, and AI to build meaningful product experiences.

Business Mobile App

Business app for SMBs enabling subscription management, payments, purchases and more in one place.

Impact: 35% increase in self-service adoption, reducing support load by 20% and cutting operational costs.

OTT Platform for SMBs

A smart content platform built for SMBs to stream targeted content to customers within their physical spaces.

Objective: Empower SMBs with verticalized content tailored to their business type, allowing them to engage customers at the right moment, inside their business premises, enhancing attention and engagement.

Emirates Airlines Connect

Redefining the experience design of Emirates Airline’s customer service backbone- Reservation and Departure Control System.

Objective: The key business goals were to reduce training and transaction times, while the experience goals were to make each staff-customer interaction less transactional, aligning to the Emirates’ aspiration of being a “lifestyle” brand.

Endpoint Security App

A mobile security application designed for non-technical SMB users to monitor, detect and respond to threats with minimal effort
Objective: Simplify endpoint security for SMBs by turning complex threats into clear, actionable insights for faster response and reduced risk.

Product Configuration Platform

A modular platform enabling business teams to assemble and launch customized product bundles from predefined components.
Impact: Enabled product managers to create and launch product variants, reducing launch cycles from 3+ months to weeks and in some cases, just 5–10 days.